Audience Management
Create unique audience out of a wide selection of customer features or previous events
Create precisely targeted groups based on real customer behavior and attributes
Key capabilities:
- Click-and-Select interface to combine multiple data points into sophisticated audience segments
- Access comprehensive customer attributes including demographics, purchase history, browsing behavior, and engagement metrics
- Build segments using a rich set of conditions like purchase value, frequency, product categories, and location
- Create dynamic audiences that automatically update as customer behavior changes
- Create custom audience for Facebook in one go!
- Export segments directly to your marketing campaigns
Precision targeting with rich customer attributes
Our audience builder lets you combine multiple customer characteristics to create highly specific segments.
For example, you could create segments like:
Health-conscious parents aged 35-40 living near sports retailers
“The granular targeting helped us increase engagement by 35% by speaking directly to our customers’ values and lifestyle choices” – Retail Marketing Manager